The Pendleton Panther

Facebook Gets More Personal

Posted on: May 19, 2010


Facebook has faced a lot of criticism lately with its privacy policy. The newest feature deriving critique is called “Instant Personalization”, which allows websites to personalize your experience based on the public information into your Facebook profile. It has allegedly been exposing users’ private information to the public without their consent. Facebook has also changed its privacy policy so that public information on users’ profiles such as “current city, hometown, education and work, and likes and interests” would be transformed into “connections” that can be shared openly on sites with similar interests. These two new features are ways Facebook profit from users’, selling information to websites and marketing campaigns. It is expected that more advertisers and marketers will partner with Facebook, which means that Facebook will continue to update its privacy policy, exposing more and more of users’ information each time.


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