The Pendleton Panther

Tiger Woods loses Gatorade sponsorship

Posted on: February 27, 2010

Tiger drinking Gatorade during a tournament

After the consultancy Accenture and the telecommunications company AT&T, professional golfer Tiger Woods, who was involved last November in an infidelity scandal, has now lost the support of another sponsor, the sports drinks Gatorade. Gatorade used to have a product named after Tiger, and in the weeks following the scandal, they stopped producing it. Yesterday, they confirmed the end of their contract. “We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”
The comes just one day after Nike expressed their desire to continue supporting Tiger through this time of difficulty, even though he hasn’t specified the date for his reappearance on the tour. “We’ve been supportive of Tiger since the story broke and we continue to be supportive,” Nike brand president Charlie Denson said two days ago.
Gatorade also announced that they will keep collaborating with the Tiger Woods foundation, even though their product will no longer be promoted by Tiger.

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